Chairman of Chun Dao art Squar, Chen Chun Dao, have a speech to Asia University. Share entrepreneurial experience, emphasized that any industry should first understand the brand, positioning and then planning marketing strategies.

Fashion Department of the Asia University invite ,Chairman of Chun Dao art Squar, Chen Chun Dao, have a speech to Asia University on December 24. Her "brand - Creative Marketing Management" in the title, share their entrepreneurial experience and business values. Chen Chun Dao stressed that any industry should first understand the brand, customer base to identify, understand their needs after relocating, marketing strategy planning, continuous learning, coupled with good ideas and a sincere attitude can break a career.

Chairman of Chun Dao art Squar, Chen Chun Dao, from Penghu to the island to work hard, worked as a nurse, in medicine salesman, hotel and restaurant switchboard warehouse, accounting, but also worked as a cashier, she encouraged the fashion department students should "adhere to the commitment, continuous change, continuous learning "self-improvement. 26 years ago, she was just starting franchise Taiwan tea and tea products, to be set up counters in department stores, sales staff need to counter the uniforms, plus tea and Vietnamese tea was stationed in the mainland to Taiwan, disrupting the local tea market, she decided to tool visual imagery of clothing, to attract more customers attention, Taiwan began to design rich clothing and jewelry accessories elements.

"I combine traditional culture and fashion, cultivate tea artistic sense of customers, make products more competitive in the market!" Chairman Chen pointed out that, since the venture, she was convinced that the positive character of operating personnel training, will increase customer by cabinet rate. In addition, 14 percent greater performance provided by evacuated to the officer, with a reward of ways to improve staff centripetal force, "Business people feel better, when sales attitude is better." In other words, the customer feel good service water to increase the rate of bags, but also to develop the main customer base. With the results of internal to external appeal, a virtuous cycle, a record of the highest performance in a department store counter.

Chun Dao art Squar founder Chen Chun Dao, the venture so far from the Republic of China 78 years, to build a successful spring rice art Square, Tao Heung Art Co., Chen Chun style clothing rice and rice Cheng Chun Art Co., Ltd., four brands. Chairman Chen Rooms also set up special counters in department stores, currently has 20 branches few, business territory throughout Taiwan, in a very well-known department store industry, department store business model is based mainly tea and pottery, clothing, supplemented .

Fashion design school dean Qing-Mei Lin said that with more and more competitive business patterns, increasingly frequent cross-industry competition, through personal experience chairman Chen Chun Dao brand marketing and business management practices to share, so that students understand , the only self-training, and constantly to innovate, do not like the idea put forward at any time, in order to overcome difficulties and create a new situation.