許艷玲, Yen-Line Shu
Status Industry teachers
Name 許艷玲, Yen-Line Shu
Job title Industry Advisor
Education Graduated from Studio Berçot, Paris.
Experience

Education & Early Career

  • Education: Graduated from Studio Berçot, Paris.

  • Mentorship: Honed her craft under Marie Rucki, the "Mother of Fashion," and studied under renowned masters including Martine Sitbon, Corinne Cobson, Dorothée Bis, and Christian Charrat.

  • Early Experience: * Worked backstage for Yohji Yamamoto fashion shows during her studies.

    • Editorial assistant for Christian Dior’s 1992 Spring/Summer menswear catalog.

Brand Development & Milestones

  • 1994: Returned to Taiwan and founded O’CHEAN International Design Co., Ltd.

  • 1999: Officially launched the namesake brand "Yenline."

  • 2004: Introduced the Yenline Menswear collection.

  • 2005: Established the YENLINE SARL studio and company in Paris with the support of her mentor, Mr. Tournier.

  • 2007: * Opened the Paris flagship store at 15, rue d’Aboukir, 75002 Paris in July.

    • Held a fashion show at the Bureau de Représentation de Taipei en France on October 3rd.

  • 2008: Presented the 15th-anniversary grand show, "SPACE," at the Huashan Creative Park.

International Expansion

  • 2011: Entered the Chinese market with YENLINE Accessories, represented by Yu Ming Trading.

  • 2013: Expanded the brand into Shenzhen via Hua Qin Fashion Trading.

  • 2014: Relocated the design department to her hometown, Yilan; launched a boutique in Suzhou in partnership with Xinjin Shanyuan.

Innovation & Sustainability

  • 2015: Debuted the "Tiffany Family Doll Series" at the Taiwan Design Expo.

  • 2017: Collaborated with the Yilan Natural Dyeing Workshop to promote the Natural Dye Rooting Project. Showcased natural dye works in France, successfully integrating traditional craftsmanship and eco-friendly practices into the fashion market.

  • 2020: The "PONTOON" fashion show achieved ISO 20121 (Event Sustainability Management Systems) certification, making it the first fashion brand in Asia to receive this validation.

  • 2021: Partnered with the Kavalan people (Taiwan's 11th recognized indigenous group) to bring traditional banana fiber weaving to the global fashion stage.

  • 2022: Created the collection "Lala Ban: Conversations with Ancestral Spirits."

Expertise Fashion Design
Websites http://www.yenline.com/